Cbs sports
Social Media Producer — September 2021 - Current
When you look for champions, you look to CBS Sports.
Lead content strategy for 120+ professional and college sports pages on a day-to-day basis to meticulously drive audience engagement and interest
Drive year-round interest to seasonal sports: NFL, NBA, WNBA, MLB, Golf, NHL, College Football, College Basketball
Enrolled multiple pages in Meta's monetization programs, optimizing ad revenue streams and increasing overall CBS Sports earnings
Forecast and anticipate trends in audience interest and consumption habits and appropriately adapt content
Identified trending stories on social media and skillfully transformed them into compelling CBS Sports articles, driving increased traffic to the platforms
Collaborate with sports writers, production crews, and marketing personnel to help grow and promote Paramount & CBS Sports content on social media outlets
Brainstorm and produce team-based content that serves, excites and engages the hard-core fan community year-round
Utilize insights, reporting, and strong sports editorial judgment to improve and optimize our content approach over time.
CBS Sports by the Numbers:
2022
165.1M Total Engagements
4.35% Follower Growth
Ranked Top 3 in Engagement vs. Competitors
Ranked Top 4 in Video Views (1.5B video views)
2023
165.8M Total Engagements
9.24% Follower Growth
Ranked Top 3 in Engagement vs. Competitors
Ranked Top 3 in Video Views (2.4B Views)
2024
182.3M Total Engagements
9.0% Follower Growth
Ranked Top 2 in Engagement vs. Competitors
Ranked FIRST in Video Views (5.0B views, +104% YoY)
Vi·ral /ˈvīrəl/ adjective
relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one internet user to another. "a viral video social media post"
