UGC is perceived as more authentic and trustworthy than branded content. It adds a genuine and unbiased perspective, building trust among the audience.

UGC provides a diverse range of content that showcases different perspectives, experiences, and use cases. Its variety appeals to a broader audience and cater to different interests within the CBS Sports community.

UGC fosters a sense of community by encouraging users to connect with each other through shared experiences. The community-building aspect strengthens CBS Sports brand loyalty and advocacy.

UGC serves as a valuable source of feedback and insights. Monitoring what users share provides valuable information about preferences, trends, and areas for improvement.

UGC allows CBS Sports to stay relevant by tapping into current trends and topics. Users create content that reflects real-time experiences and cultural moments, keeping the brand's content fresh and current.

Users generate a significant volume of content, ensuring a steady stream of material for CBS Sports social media channels. It helps maintain a consistent online presence and keeps the audience engaged.